Run it yourself, keep the control (and the margin).
Agencies can be a fit for hands-off dealers, but you typically trade control, speed, and margin for it — retainers, markups on ad spend, and accounts the agency owns. DriveReachAds gives a lean dealer team the tooling to run the same work in-house, with ad spend paid directly to the platforms.
| Feature | DriveReachAds | Typical agency |
|---|---|---|
| You own your ad accounts and pages | Yes | Often agency-owned |
| Pay Meta / TikTok / Google directly for ad spend | Yes | Often marked up |
| Change a campaign or listing instantly, yourself | Yes | Request + wait |
| Monthly cost | Flat plan from $99 | Retainer + % of spend |
| AI media, posting, ads, and leads in one login | Yes | Varies |
| No long-term contract | Yes | Often contracted |
| Service fee on ad spend | 0–8% (0% on Business) | Commonly 10–20%+ |
When an agency is the better fit
If nobody at the dealership can own marketing, or you want strategy, creative, and media buying handled end to end, an agency is a reasonable choice. Large groups with complex multi-rooftop budgets often keep a managed team for that reason.
What running it in-house actually takes
The production work is done by the platform: ad copy, photo enhancement, vehicle video, campaign building, and posting. Your team reviews and approves creative, sets budgets, and answers leads — typically a few hours a week rather than a full-time role.
The cost math at $5,000/month in ad spend
Ad spend is paid directly to Meta, TikTok, or Google either way. On top of it, DriveReachAds costs a flat plan plus a service fee on spend: Starter $499 ($99 plan + 8% fee), Professional $499 ($199 plan + 6% fee), Business $349 ($349 plan + 0% fee) per month. An agency charging a percentage of spend in the common 10–20% range would take $500–$1,000 of that same $5,000, usually before any retainer.
Frequently asked questions
Is DriveReachAds a replacement for a marketing agency?
For many lean dealer teams, yes. It packages inventory, AI creative, multi-channel posting, paid ads, and lead capture into one self-serve platform so you can run marketing in-house without an agency retainer. Dealers who want fully hands-off management may still prefer an agency.
How does the cost compare to an agency?
DriveReachAds is a flat monthly plan starting at $99, and you pay platforms directly for ad spend. Agencies typically charge a retainer plus a percentage of ad spend (often 10–20% or more). DriveReachAds service fees range from 0–8% and are 0% on the Business plan.
Who owns the ad accounts?
You do. DriveReachAds connects to your own Meta, TikTok, and Google accounts, so you keep ownership of your pages, pixels, and ad history rather than handing them to an agency.
See it on your own inventory.
Connect your inventory once and run posting, media, ads, and lead capture from one connected platform.